Willis Towers Watson

About

Largest broker in France with over €500 million in revenue, Willis Towers Watson operates in France through its subsidiary Gras Savoye. Established leader on the segment of Travel Agencies, their P&C solution benefits from years of local market presence, underwriting, pricing and claims management experience.

Mission

Grow the portfolio of travel agencies by setting up an affinity partnership with the association of French independent travel agencies (APST). Acquire and manage small clients in large volumes at minimum cost.

Partnership

APST members benefit from tailor-made covers, exclusive insurance benefits and a dedicated customer service operated by +Simple.

Our achievements

Expand the customer base

Leads are sent on the platform by the association. Conversion rate are high thanks to the good marketing mix from Gras Savoye, the automated advice provided by the robo-broker and the simplicity of the purchase funnel.

Cross-sell clients to increase revenue

The +Simple platform includes a 1st-class customer service, trained to leverage data to detect and convert cross-sell opportunities. GrasSavoye clients can benefit from the full range of +Simple products in white label. Clients buy more products and stay longer.

Optimize ressources

+Simple takes care of all the program management expenses (policy administration, 1st level claims etc.). GrasSavoye can focus on sales, partnerships, and managing the larger clients.

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